Three Ways to Become Razor-Sharp Focused on Your Business

Can you relate to any of the following statements?

  • You’re working your business in fits and spurts and lack intentional, effective action to move forward.
  • You’re watching what other business owners in your lane are doing and adding to your growing list of things to do for yours.
  • You’re getting clients by throwing spaghetti at the wall and seeing which ones will stick, but it’s literally sucking all your energy.
  • You’re switching up activities all the time because nothing seems quite right. 

I’m not sure if any of these fit you, but I will tell you that it is an accurate description of me during my first year in business. Quite simply, I was doing a variety of things and not gaining any real traction. Sure, I made some money that year, but it felt like it was so random and not sustainable.  

That feeling scared me! Building a business on randomness and luck is not possible.  Eventually, burnout sets in and then bust. And as I have shared before, if building your business feels like effort, striving, and struggle, then you need to make a shift. The key is to take action that is planned, intentional, and effective.

I’d like to give you three strategies on how you can stay razor-sharp-focused so you’re not all over the place, losing steam, spinning your wheels, and gaining little traction for all the effort you’re putting in.  

These ideas are part of my 3-day November Executive Retreat, a very helpful way for you to work ON your business instead of IN it. To learn more about the retreat, please contact me at

#1:  Identify your vivid vision.

I was recently given the book Vivid Vision by Cameron Herold. In it, he outlines his process for creating a vivid vision for your company! I take it a step further and combine a vision for my life along with my business. They go hand in hand. 

If you don’t have a vivid vision, it’s like trying to hit a target that doesn’t exist.

Get super clear on the business and lifestyle you want to create over the next six to 12 months. After all, how can you work toward building a business when you’re not super clear on what it is that you truly want? 

I’m not talking about JUST setting business goals. I’m asking you to get clear about what your personal and professional life looks like. What are the things in your life you will not compromise on: self-care, family, hobbies, the money you want to make, what you will do with that money, and so on? To be an Elevated Entrepreneur you must build a thriving business that doesn’t sacrifice anything that brings you joy.

#2: Identify the clients that fit into that vivid vision.

You need to decide who you want to work with. Who are they? Are they businesses, individuals, or a specific industry? Will you work with them as a group or one-on-one? What are their values and personality? How might you identify them? Where can you find them? What are some of the ways you can get in front of them?

#3: Get super intentional on the right activity to reach that vivid vision.

Brainstorm what would be required of you to build that vision. What would you do or stop doing? What activities and experiences would move you in the right direction? What do you need to learn? Where do you need to invest in your growth? The ideas are endless. Brainstorm!

Then, whittle down your list down to a handful of very intentional activities. Think of it in this way: what are a few things that will move me forward and be effective?

Then create a roadmap that identifies your vision, the quarterly initiatives to get you there, and the daily/weekly activities to move you ahead with intention and razor-sharp focus. This roadmap is in front of you all the time. Refer to it. Adjust it. And pay careful attention to what’s working.

That’s just a taste of three strategies that will lead you to success in a joyful way. I’d like to share even more with you in person during our November Executive Retreat, details are coming soon. 

We will have space for 6 Executives, so if you’re interested in learning more, please contact me at